John Naisbit in its book entitling Megatrends, expressing that franchise represent the most successful marketing concept during mankind history. In United States every eight minute already once opened one franchise outlet. Almost 40% from effort retail run with the its franchise concept. In more young state franchise growth , for example Malaysia, conception the franchise only 5% from totalizeing retail industry.
In Indonesia in this time franchise have started to show the trend improvement and frequent become the this topic of business conference either in media and also in practice all day long. As a result more and more one who interested to buy the rights franchise. But unhappily existing data indicate that the successful business opportunity in Indonesia only reach about 60%. Comparing with United States which can reach above 90.
This article aim to to give the guidance to candidate of buyer of rights franchise ( candidate franchisee), in the form of question to dig whether waralaba suited for x’self or not. There are 10 question which must be evaluated, that is
1. What we ready to risk to become a wirausaha?
For which accustomed become the employees, later;then lambaste the stir become the owner pattern work the, attitude and risk to shoulder of changing 180 degree. Office hours non again 40-60 clock one week but will increase to become 60-70 clock per week even more. Have our ready face all this?
2. What us will take a fancy to the way of have business with the franchise format ?
A lot of franchisee fail in to try because at buying rights waralaba, he only conceive to become rich and get mint of money. But after its business walk, he com under pressure and frown upon its. Finally the effort fail the.
Paradigm expressing that owning business xself mean to we own the freedom in berkreasi and calcutalting x’self, have to be thrown far. If we like to buy the rights waralaba, we, although owner, have to like to be arranged by franchisor. If type us one who not like arranged a others, hence franhise is not correct business
3. Whether we owning successful experience in constructing link and have interaction with the people?
effort Waralaba a lot of relevant with the people link to people. Relation with the employees, lenders, franchisor, suplier and also customer. Whether we owning successful experience in constructing link with the people a lot of? If yes, hence the effort waralaba possible suited for us
4. Whether/What we owning capital which is last for buying rights franshise ?
A lot of effort franchisee fail for want of working capital midway. Become to increase successful opportunity, better if we owning capital more than required by franchisor. For that at least us musti reckon the working capital to 6 month;moon until one year forwards.
5. Whether us have learned all document related to aspect punish from franchisor?
Generally before we set mind on to buy the rights franchise, Franchisor will give the offer document named Franchise Offering Circular. In PP No 16 Year 1997 explained section 3 article 1, in this document have to be contained at least matter concerning
a. Giver Waralaba, following boldness concerning its business activity
b. Rights for intellectual properties or invention or effort individuality becoming object Waralaba
c. Conditions which must be fulfilled the Receiver Waralaba
d. Aid Or facility which on the market Giver Waralaba to Receiver Waralaba
e. Rights and obligations of Giver and Receiver Franchise
f. Terminating, cancellation, and lengthening of agreement Waralaba and also miscellaneous which it is important to know Receiver Franchise in order to execution of agreement Franchise
Others in same PP Section 3 article 2, mentioned also that Giver Franchise ( Franchisor) obliged to give the time which enough to Receiver Franchise ( Franchisee) to check the things as referred to in sentence ( 1). In United States, this grace period minimum duration 10 workday
6. Whether Franchisor which we enthuse to represent the company which solid, liquid and successful?
Franchisor is obliged to give the financial statement which have been made an audit of by public accountant to candidate of buyer of rights wralabanya. This report at least membrikan of finance information for the period of 3 year. Besides finance side, we also must assess whether/what brand we to buy enough recognized and own the positive image market
7. Whether existing Franchisee now happy in general successful and for effort they?
Asking existing franchise in this time whether/what happy them and satisfy for their decision buy the the rights waralaba? Whether/What the invesment profit the them? If second answer the question Yes, possible the brand franchise competent to be bought.
7. Do existing Franchisee now happy in general successful and for effort they?
Asking [at] existing franchise in this time whether/what happy them and satisfy for their decision buy the the rights waralaba? Whether/What the invesment profit the them? If second answer [of] the question Yes, possible the brand waralaba competent to be bought
8. Do you take a fancy to the staff franchisor which your mensupport?
One of successful key from franchise is the existence of continuous support aid and from franchisor through their staff franchise support. To create the sinergi, hence we have to fitt in with the the staff. Otherwise try expostulated by franchisor what can be looked for alternative of staff
9. Does we get the support from family?
Become the franchisee is not part-time work, but full time peklerjaan confiscating personal time and family time. What our family support in this case
If answers to 9 the question positive, hence don’t wast in the opportunity provided by waralaba. Congratulation become the new capitalist!
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